InEvent will map all the sections of your website, landing page, registration form, and purchase page and send these clicks automatically to your linked Google Analytics ID. You will be able then to manage all your analytics using Google Analytics console to find insights such as buying behavior, funnel optimization, and other statistics to improve your event delivery and survey satisfaction. Easy, simple, reliable, and yet powerful, the integration allows you to get up and running in less than 30 seconds.
How do I add Google Analytics to the event platform?
To add the pixel to your event, click on Event > Details. Then click Edit.
Scroll down until you see the field.
Add the required pixels in the text box. For more information, click here.
What are Pixels?
Pixels (tags or labels) are codes (or scripts) placed in the HTML structure of websites to collect information about user behavior.
What kind of information does the InEvent platform allow to map?
InEvent will map all the sections of your website, landing page, registration form, and purchase page and send these clicks automatically to your linked Google Analytics ID.
See the Google Analytics page (Settings > Integrations> Google Analytics) for all parameters that will be sent to your GA after you enter the codes in the Event Details screen.
What is Google Analytics (GA)?
Google Analytics is a free tool provided by Google. This tool allows you to view the most visited pages on your site in real-time, understand how the user browses through it, and get immediate reports on user behavior.
The GA is a great ally of the marketing and events department because it is possible to verify in real-time the geographical location of the user, the length of retention on the site, the most visited pages among other information.