When negotiating a sponsorship, the more opportunities to disseminate a brand within the event, the better and more satisfied the sponsor will be. At InEvent, you will be able to generate reports of all kinds because we understand the sponsors expect you, the event organizer, to prove ROI with analytics. The sponsorship reports will increase your credibility with the sponsors and can be the starting point of discussing a sponsorship renewal.
What kind of sponsor-related reports can be extracted from the platform?
You can prove ROI with reports such as:
- Sponsor rooms and sponsored activities visits
- File clicks
- Sponsored ads reports
- Leads collection
- Live chat engagement
Sponsor room and sponsored activities visits
When having online events, you will be able to see how many views each sponsor room or sponsored activities got, as well as who visited it and for how long.
To do so, go to Analytics > Virtual Lobby reports and scroll down to the Live performance and find the sponsor room you are looking for. Then, click on the blue button on the right of the room to break down the time spent in the booth by each user and the number of times they each stayed on it.
Click here for further information on how to read these reports.
Each sponsor room and sponsored activity will have a file tab for materials to be promoted. Once the event is over, you will be able to see how many clicks each file got and who clicked on each file.
Click here for further information.
Sponsored ads reports
Sponsors can create ads that will be displayed to attendees throughout sessions in the Virtual Lobby and also in the mobile app. Once the event is over, you will be able to gather metrics from the ads and send them to the sponsors.
Click here for further information on sponsored ads reports.
When having in-person events, it will also be possible for exhibitors and sponsors to obtain data of participants who visited their booths. Each lead can be qualified with a score of 1 to 5 for the marketing/sales team to evaluate the quality of leads captured after the event. Besides that, each sponsor will be able to export the list of data through the web quickly.
Click here for further information on the data collector feature.
Live chat engagement
You can also measure the audience engagement through their interactions on the live chat. Once the event is over, you will be able to save and export all chat comments to a spreadsheet that can be sent to your sponsor.
Click here for further information on how to extract live chat reports.