Virtual Lobby reports

In the Virtual Lobby reports, you will be able to see how many of your sessions were viewed, who viewed them, and for how long.

This article intends to draw out what you will find in the Virtual Lobby reports, as well as how to analyze and extract this data from the platform.

How can I access the Virtual Lobby reports?

To find your analytics, go to Analytics > Virtual Lobby reports.

Virtual Lobby reports

The main page contains general data and an overview of the analytics. Here you will find the number of online users over time and your live performances listed.

Gif of Virtual Lobby reports

General data

At the top of the page, you will find six boxes with general information about the event:

  1. Total Rooms - Counts how many rooms have been created in the Virtual Lobby. This includes activities, sponsor booths, meetings, and group rooms.
  2. Total sessions - Counts the total amount of times people have joined the room (for example if they have entered, left, then re-entered)

If you click View on the top right corner of the Total rooms and Total Sessions boxes, you will see a live list of all rooms created ordered by total views.

As shown in the image below, there are 34 rooms in the Virtual Lobby, people have joined those rooms 573 times and the Welcome session comprises 102 views out of the 573 views.

Total sessions
  1. Single sessions - Counts each person who has joined a room. If you click View on the top right corner of the box, you will see a live list ordered by unique views. For example, 4 different people have joined the Welcome session.
Single sessions
  1. Users - Counts how many people have joined sessions in the Virtual Lobby. By pressing View, you will see a user list ordered by highest total time viewed in the event, the number of activities, sponsors booth, meetings, and group rooms each attendee has joined, as well as total and unique views per attendee.
Users
  1. Total Time - Total time spent by attendees in a room. By pressing View, you will see a live list ordered by the highest total time viewed per room. This time comprises the views of all attendees at the event.
  1. Average Time - Average time spent by attendees in a room. By pressing View, you will see a live list ordered by the highest average time viewed per room. For example, people spend 9 minutes 15 seconds on average inside the Welcome session.
Average Time

Overview

Here you can find two sections: Online users over time and Live performance.

Online users over time

Timeline

This line chart will show you the number of active attendees at certain points of time throughout the event. The green line shows the number of online users and the blue line shows the number of participants inside sessions.

You can define the period to be analyzed and shown in the graph. To do this, use the buttons highlighted in green in the image below.

TImeline chart
Map online

This map will display the users that are online at the moment in the Virtual Lobby. Through this map, you can see the top countries with the most online users. 

Map online
Map total

This map will display every user who ever accessed your event in the Virtual Lobby regardless if they are online or offline at the moment. Through this map, you can also see the top countries with the most online users. 

Map total
Map total and Users are not identical metrics. Map total will show the number of people that have accessed the Virtual Lobby and Users (displayed on the Overview section of the Virtual Lobby reports) will show the number of participants that accessed sessions in the Virtual Lobby.

Live Performance

You can see a list of the rooms created by admins and also the group rooms and meetings created by participants.

You will also see:

  • Total views: Counts the total amount of times people have joined the room (for example if they have entered, left, then re-entered)
  • Unique views: Counts each person who has joined a room
  • Retention: Percentage of people that have over 70% watch time of the total activity. This percentage is calculated based on the start and end time of the activity. Retention will not be calculated for Sponsor rooms or group rooms, as these rooms are available for the entire duration of the event, so they will display a Not apply label.
  • Total time: Total time spent by attendees in a room
  • Average time: Average time spent by attendees in a room.

You can click on the blue button on the right of each session to break down:

  • Who took part in the activity or networking session.
  • Hits: Number of times that a user answered the attendance tracking pop-up window. To learn more about attendance tracking click here.
  • Watch %: The green bar corresponds to the time the user spent watching the session when it was live, within the session date & time bounds. The yellow bar refers to the time the user spent in the room before or after the session date & time.
The percentage for the Watch% data will be calculated based on the session's duration and the amount of time spent by the user in that room. For example, if a session lasts an hour and the attendees stayed in the room for 30 minutes, their Watch% will be 50%. If they stayed in the room until the end of the activity, their percentage will show 100%.
  • Live watch time: This data refers to the time the user spent watching the session when it was live, within the session date & time bounds.
  • Total time: Total time spent by attendees in a room.

If you click the blue button again, you will see the number of times each user watched each session.

You can also reach this page by clicking View in the Users box at the top of the main page (Analytics > Virtual Lobby reports).
The reports do not follow the timezone set in the event details, it follows the Coordinated Universal Time (UTC).

Grouping and ungrouping reports

You can define if you'd like to display a listing of all your reports or if you'd rather have them grouped.

Sessions

You can generate reports about who attended each session by using the filter options mentioned below:

  • Grouped users by ID - ID, name, email, total views, total time, average time
  • Grouped users by Role field - role, total views, total time, average time
  • Grouped users by Company field - company, total views, total time, average time
  • Ungrouped - ID, name, email, duration, joined at, left at
Filters for reports

Users

You can generate reports about which sessions each user attended by using the filter options mentioned below:

  • Grouped lives by ID: ID, name, total views, total time, average time
  • Grouped lives by type: ID, activity type, total views, total time, average time
  • Ungrouped lives: ID, name, duration, joined at, left at
Filtering user reports

How do I extract a report?

To have this information available in an excel sheet, press Edit > Report. Once you click the button, a message will appear at the top of the screen, warning you that you will receive the file with the data in your email when the process is complete.

How do I extract a report?
Every time you see a graph, you can download the generated reports by pressing the Download button in the upper left. The downloaded image file will show the graphic exactly as you are seeing it on the screen. The file will be saved in your default download location.

Analyzing the reports

The spreadsheet will cover the categories listed In the Overview section such as total and unique views, total and average time.

Besides these categories, the spreadsheet also includes the columns shown below:

Spreadsheet columns - Virtual Lobby Analytics
  • Type - shows the room type, if it's an activity, sponsor booth, meeting or group room
  • Date Joined - shows the first time that the user entered the first room
  • Date Updated - shows the last time the person entered a room


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