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Adobe Analytics

InEvent author Updated 2 months ago by Amalia

What is Adobe Analytics?

Adobe Analytics provides reporting, visualizations, and analysis of Customer Data that allows Customers to discover actionable insights. Linking Adobe Analytics with you InEvent account can help track your events and provide valuable information that can aid in the improvement, growth and success of your events.

Integrating Adobe Analytics with InEvent

This section will guide you on how to set up an Adobe Analytics account and integrate it with InEvent forms.

Setting up an Adobe Analytics account

To set up Adobe Analytics, log into your existing Adobe account and add the Analytics extension.

To add the Analytics extension:

  1. Go to Extensions > Catalog.
  2. Locate the Adobe Analytics extension.
  3. Click Install.
Image showing how to install adobe analytics extension from adobe account

  1. Under Library Management > Report Suites, enter the report suite ids you would like to use with each tag environment. If your users has access to Adobe Analytics, note that as you start typing in the box, you will see a pre-populated list of all of your report suites. (It’s okay to use one report suite for all environments in this tutorial, but in real life you would want to use separate report suites, as shown in the image below)

  1. Under General > Tracking Server, enter your tracking server, e.g. tmd.sc.omtrdc.net. Enter your SSL Tracking Server if your site supports https://
  2. In the Global Variables section, under Additional Settings, set the Page Name variable using your Page Name data element. In the Global Variables section, under Additional Settings, set the Page Name variable using your Page Name data element. Click the  icon to open the modal and choose the page Page Name data element.
  3. Click Save to Library.

for further information, check to the official site this article used as a reference.

Creating a report suite ID

  1. Click Analytics > Admin > Report Suites.
  2. Click Create New > Report Suite.
  3. Select either a predefined template or an existing report suite to use as a template.
    Only settings can be copied, not the data. If Customer Care is copying the settings over, you will need to provide a written confirmation to the disclaimer provided by Customer care about the risks involved. See Settings not copied from a source report suite for more information.
  4. Fill in the fields described in New Report Suite.
  5. Click Create Report Suite.
A report suite ID has a maximum length of 40 bytes. A report suite friendly name has a maximum length of 255 bytes.
To find a list of your report suites that have been created, log into Analytics and go to Admin > Report Suites in the top menu to see a list of report suites, including their ID and title.

Adding your report suite ID to InEvent

Once you have created or located your report suite ID, you can integrate your Adobe Analytics account with InEvent, to do so, follow the steps below:

  1. Navigate to Events > Details.
  2. Click on Tracking under the Advanced section.
  3. Locate the Adobe Analytics report suite field.
  4. Click on Edit and paste your report suite ID in the corresponding field.
  5. Click on End to save your changes.
Image showing Adobe Analytics report suit ID field in Events > Details

What kind of information does the InEvent platform allow to map?

InEvent will map events at the linked  Registration form, Custom form, or Purchase form, including clicks, changes, etc. The events will be sent and analyzed by Adobe Analytics. The list of tracked events are as follows:

The following information can also be found by navigating to Settings > Integrations > Adobe Analytics from the Event level.

Event name

Description

Pages

field_{{name}}

Triggered when user changes a field value (eg. Name, Company).{{name}} will be replace by the field identifier (eg. name, company, feedback#ID).

  • form.php
  • custom-form.php
  • purchase.php

button_submit

Triggered when user clicks on submit button.

  • form.php
  • custom-form.php
  • purchase.php

registration_submit

Triggered when user successfully finishes registration form.

form.php

purchase_submit

Triggered when user successfully finishes a purchase.

purchase.php

terms

Triggered when user clicks on terms of service.

  • form.php
  • custom-form.php
  • purchase.php

button_next_{{pageID}}

Triggered when user clicks on next section button.{{pageID}} will be replace by the next page identifier (eg. 1, 2, 3).

When the next section fails to load, the value of 1 will indicate that not all required fields have been filled, and 2 will indicate that wrong credentials have been provided. The value of 0 indicates that all required fields have been filled correctly.

purchase.php

page_{{pageID}}

Triggered when a page is loaded.{{pageID}} will be replace by the page identifier (eg. 1, 2, 3).

purchase.php

button_invite_confirm

Triggered when user clicks on 'next' button to validate their invite email and proceed on the form.

form.php

button_rsvp_yes

Triggered when user clicks on 'yes' rsvp button on the form.

form.php

button_rsvp_no

Triggered when user clicks on 'no' rsvp button on the form.

form.php

add_payment_info

Triggered when user selects one of the payments options.

purchase.php

begin_checkout

Triggered when user enter on payment tab.

purchase.php

remove_from_cart

Triggered when user click to next step on ticket tab.

purchase.php

add_to_cart

Triggered when user click to next step on ticket tab.

purchase.php

Reviewing Adobe Analytics reports

To generate a report:

  1. Log in to Reports & Analytics. The Reports menu displays, or a dashboard displays, if you have set one up.
  2. Click Site Content > Pages (for example).
    See Report Features for information about interface features of a report.
    For further information, please check the official site this article uses as reference.

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