Facebook Pixel Integration

You can integrate your Pixel ID into an event and the following data will be sent to Facebook:

• Page View - every time a user accesses purchase.php, form.php, or hotsite.php;
• Shopping cart - every time a user adds tickets to their cart;
• Purchase - every time a user completes a purchase;

What is Facebook Pixel?

Facebook pixel is an analysis tool that will allow you to measure the effectiveness of your advertising based on the actions that people take on your site.

You can use the pixel to:

• Generate more sales: set up automatic bidding to reach people who are more likely to take an action you want, such as making a purchase.
• Measure the results of your ads: better understand the impact of your ads. To do this, measure what happens when people see them.
• Evaluate interactions within your site: when adding a Facebook Pixel to your event, you will have access to Analitycs which is able to track the actions that the user performed on your site, time spent on each page, among others.

Learn more about Facebook Pixel here.

Integrating Facebook Pixel with your event

To start integrating Facebook Pixel with your event, follow the steps provided below.

1. Navigate to Event > Details.
2. Click on Tracking.
3. Paste the appropriate values into the Facebook Pixel ID and Facebook Pixel Conversion Event fields.
4. Click on End to save the changes.

After following the steps above, the integration will be complete.