Google Analytics

InEvent will map all the sections of your website, landing page, registration form, and purchase page and send these clicks automatically to your linked Google Analytics ID. You will be able then to manage all your analytics using Google Analytics console to find insights such as buying behavior, funnel optimization, and other statistics to improve your event delivery and survey satisfaction. Easy, simple, reliable, and yet powerful, the integration allows you to get up and running in less than 30 seconds.

What is Google Analytics (GA)?

Google Analytics is a free tool provided by Google. This tool allows you to view the most visited pages on your site in real-time, understand how the user browses through it, and get immediate reports on user behavior.

The GA is a great ally of the marketing and events department because it is possible to verify in real-time the geographical location of the user, the length of retention on the site, the most visited pages among other information.

How do I add Google Analytics to the event platform?

To add the pixel to your event, click on Event > Details. Then click Edit.

Scroll down until you see the field.

Add the required pixels in the text box. For more information, click here.

What are Pixels?

Pixels (tags or labels) are codes (or scripts) placed in the HTML structure of websites to collect information about user behavior.

What kind of information does the InEvent platform allow to map?

InEvent will map all the sections of your website, landing page, registration form, and purchase page and send these clicks automatically to your linked Google Analytics ID.

See the Google Analytics page (Settings > Integrations > Google Analytics) for all parameters that will be sent to your GA after you enter the codes in the Event Details screen.

What is Google Analytics 4?

Google Analytics 4 is Google's new Analytics utility which collects event-based data from both websites and apps to better understand the customer journey.

Integrating Google Analytics 4 with your event

This section will guide you on how to set up a Google Analytics 4 property and integrate it with InEvent forms.

Setting up a Google Analytics 4 property

Before integrating Google Analytics 4 to InEvent, you must first create and configure the appropriate Analytics property. To do so, complete the following steps:

1. Navigate to the Google Analytics home page.
2. Click Admin from the left panel. The admin panel will be displayed.
3. Click on the Create Property button on the admin panel. The Create property panel will be displayed.

1. Enter the following details on the Property setup step:

• Property name: Name to identify your Analytics property.
• Reporting time zone: Region and time zone in which your reports will be delivered.
• Currency: Currency in which your reports will be delivered.

1. Press the Next button.

1. Enter the following details on the About your business step:

• Industry category: The industry category of your business.
• Business size: Your business size.
• How do you intend to use Google Analytics with your business?: Your purpose(s) of using Google Analytics.

1. Press the Create button to create the property. The Data Streams interface of the newly created property will be displayed.

1. Click on the Web button from the Data Streams interface. The Set up data stream panel will be displayed.

1. Enter the following details on the Set up your web stream panel:

• Website URL: Paste the URL of your Purchase form or Registration form.
• Stream name: Name to identify your form.
• Enhanced measurement: Configuration for Analytics measurements. Click on the Configure enhanced measurement to reveal all available measurements and select as needed.

1. Press the Create stream button. The Web stream details panel will be displayed.

1. Locate and copy the Measurement ID on the Web stream details panel.

After completing the steps above, you can proceed to integrate the Google Analytics 4 to the InEvent platform.

Integrating a Google Analytics 4 property with your event

After setting up the Google Analytics 4 property, you can integrate the property with your event. To do so, complete the following steps:

1. Navigate to Event > Details from the Event level.
2. Press the Edit button.
3. Locate the Google Analytics v4 ID field.
4. Paste the previously copied Google Analytics 4 property Measurement ID.
5. Press the End button to save your changes.

After completing the steps above, user interaction events with your form will be tracked by Google Analytics 4.

Reviewing Google Analytics 4 property reports

An overview of user interaction events can be viewed from the Google Analytics Home interface.

You can further review collected data by navigating to Reports. The Reports snapshot will be displayed.

To monitor user interaction events in real time, navigate to Realtime. The Realtime overview will be displayed.

You can also investigate Acquisition, Engagement, Monetization, and Retention throughout the form's life cycle by navigating to the corresponding tab on the menu.