Google Analytics Support and Tag Management Limitations

At InEvent, we understand the importance of tracking and analyzing user behavior to optimize event performance and enhance user experience. That's why we support Google Analytics 4 (GA-4) and Adobe Analytics, which allow you to monitor user interactions, such as form submissions, page views, and clicks on your event registration or purchase forms.

By integrating Google Analytics 4 or Adobe Analytics with InEvent, you can gain valuable insights into your attendees behavior, helping you improve funnel optimization, buying patterns, and overall event satisfaction. The integration process is simple, allowing you to link your Google Analytics ID or Adobe Analytics Report Suite ID with the platform and start gathering data efficiently. For more information refer to our Google Analytics and Adobe Analytics article.

Google Tag Manager (GTM) Not Supported

Please note that Google Tag Manager (GTM) is not supported by the InEvent platform. While GTM is a popular tool for managing tags, the platform does not offer built-in support for it. However, if you need to implement custom tracking scripts or solutions, our platform allows for the use of custom code options or API integrations.