Google Analytics

InEvent will map all the sections of your website, landing page, registration form, and purchase page and send these clicks automatically to your linked Google Analytics ID. You will be able then to manage all your analytics using Google Analytics console to find insights such as buying behavior, funnel optimization, and other statistics to improve your event delivery and survey satisfaction. Easy, simple, reliable, and yet powerful, the integration allows you to get up and running in less than 30 seconds.

What is Google Analytics 4?

Google Analytics 4 is Google's new Analytics utility which collects event-based data from both websites and apps to better understand the customer journey.

For more information on Google Analytics 4, refer to Google's introduction to Google Analytics 4.

Integrating Google Analytics 4 with your event

This section will guide you on how to set up a Google Analytics 4 property and integrate it with InEvent forms.

Setting up a Google Analytics 4 property

Before integrating Google Analytics 4 to InEvent, you must first create and configure the appropriate Analytics property. To do so, complete the following steps:

  1. Navigate to the Google Analytics home page.
  2. Click Admin from the left panel. The admin panel will be displayed.
  3. Click on the Create Property button on the admin panel. The Create property panel will be displayed.
Screenshot showing the Google Analytics interface.
  1. Enter the following details on the Property setup step:
  • Property name: Name to identify your Analytics property.
  • Reporting time zone: Region and time zone in which your reports will be delivered.
  • Currency: Currency in which your reports will be delivered.
  1. Press the Next button.
Screenshot showing the Property setup interface.
  1. Enter the following details on the About your business step:
  • Industry category: The industry category of your business.
  • Business size: Your business size.
  • How do you intend to use Google Analytics with your business?: Your purpose(s) of using Google Analytics.
  1. Press the Create button to create the property. The Data Streams interface of the newly created property will be displayed.

Screenshot showing the Business information interface.
  1. Click on the Web button from the Data Streams interface. The Set up data stream panel will be displayed.
Screenshot showing the Data Streams interface.
  1. Enter the following details on the Set up your web stream panel:
  • Website URL: Paste the URL of your Purchase form, Custom form, or Registration form.
  • Stream name: Name to identify your form.
  • Enhanced measurement: Configuration for Analytics measurements. Click on the Configure enhanced measurement to reveal all available measurements and select as needed.
  1. Press the Create stream button. The Web stream details panel will be displayed.
Screenshot showing the Set up data stream panel.
  1. Locate and copy the Measurement ID on the Web stream details panel.
Screenshot showing the Web stream details panel.

After completing the steps above, you can proceed to integrate the Google Analytics 4 to the InEvent platform.

Integrating a Google Analytics 4 property with your event

After setting up the Google Analytics 4 property, you can integrate the property with your event. To do so, complete the following steps:

  1. Navigate to Event > Details from the Event level.
  2. Press the Edit button.
  3. Locate the Google Analytics v4 ID field.
  4. Paste the previously copied Google Analytics 4 property Measurement ID.
  5. Press the End button to save your changes.
Screenshot showing the Google Analytics v4 field on the Event details page.

After completing the steps above, user interaction events with your form will be tracked by Google Analytics 4.

Reviewing Google Analytics 4 property reports

An overview of user interaction events can be viewed from the Google Analytics Home interface.

It may take up to 24 hours for your data collection results to be reported.
Screenshot showing the Google Analytics Home interface.

You can further review collected data by navigating to Reports. The Reports snapshot will be displayed.

Screenshot showing the Google Analytics Reports interface.

To monitor user interaction events in real time, navigate to Realtime. The Realtime overview will be displayed.

Screenshot showing the Google Analytics Realtime interface.

You can also investigate AcquisitionEngagementMonetization, and Retention throughout the form's life cycle by navigating to the corresponding tab on the menu.

Screenshot showing other reports on the menu.
Conversion reports require bank transactions and will only work with a Purchase form. It will not work with a regular Registration form.

What kind of information does the InEvent platform allow to map?

InEvent will map events at the linked Registration form, Custom form, or Purchase form, including clicks, changes, etc. The events will be sent and analyzed by Google Analytics. The list of tracked events are as follows:

The following information can also be found by navigating to Settings > Integrations > Google Analytics from the Event level.

Event name

Description

Page

field_{{name}}

This event is triggered when the user changes a field value, such as Name, Company, etc. {{name}} will be replaced by the field identifier.

form.php

custom-form.php

purchase.php

button_submit

This event is triggered when the user clicks on a button.

form.php

custom-form.php

purchase.php

registration_submit

This event is triggered when the user successfully submits the Registration form.

form.php

purchase_submit

This event is triggered when the user successfully finishes a ticket purchase on the Purchase form.

purchase.php

terms

This event is triggered when the user clicks on the Terms of Service.

form.php

custom-form.php

purchase.php

button_next_{{pageID}}

This event is triggered when user clicks on the Next button. {{pageID}} will be replaced by the next page identifier.

When the next page fails to load, the value of 1 will indicate that not all required fields have been filled, and 2 will indicate that wrong credentials have been provided. The value of 0 indicates that all required fields have been filled correctly.

purchase.php

page_{{pageID}}

This event is triggered when a page is loaded. {{pageID}} will be replaced by the next page identifier.

purchase.php

button_invite_confirm

This event is triggered when a user clicks on the Next button to validate their invite email and proceed to the Registration form.

form.php

button_rsvp_yes

This event is triggered when a user clicks on the Yes RSVP button on the form.

form.php

button_rsvp_no

This event is triggered when a user clicks on the No RSVP button on the form.

form.php

add_payment_info

This event is triggered when a user selects one of the payment options.

purchase.php

begin_checkout

This event is triggered when a user enters the Payment section on the Purchase form.

purchase.php

remove_from_cart

This event is triggered when a user clicks on the Next button on the Ticket section after removing a previously selected ticket.

purchase.php

add_to_cart

This event is triggered when a user clicks on the Next button on the Ticket section after selecting a ticket to be purchased.

purchase.php

In addition, you can see more details of each tracked events by clicking on the desired event name or action name on the Google Analytics Home or Reports page.

GIF showing how to see more details of tracked events using Google Analytics.


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