How to create sponsor and exhibitor advertisements for the app & Virtual Lobby

This article will show you how to create and manage sponsor ads.

How do I create an ad?

The first step is to create a Sponsor or Exhibitor, if you haven't done it yet please click here to learn how to create Sponsors and here to learn how to create Exhibitors. Once the Sponsor or Exhibitor is created, to create an Ad for a sponsor, click on Event > Sponsors, select a sponsor, and press Ads > + New ad.

Follow this same process to create an ad for exhibitors under Event > Exhibitors.

Event > Exhibitors

You will see the option to create an ad for the App and Virtual Lobby. It also displays the recommended size: App 480x800 px and for the Virtual Lobby 300x200 px.

  1. App

If you select the Event App to display the ad, you will also find the following options in addition to uploading an image:

Event App to display the ad
  • Importance: The Importance dropdown menu prioritizes the sponsor's ad importance in relation to the other sponsors' Ads. The higher the level of importance, the more it will appear throughout your event and the opposite for less important Ads.
  • Destination link: It enables an external link to be placed on the picture of the sponsor or exhibitor that links to a specific website, such as the sponsor's own domain.
  • Main: This box enables the advertisement to appear on the event's details page in the App.
  • Splash: This box indicates whether the ad should appear as a full screen when viewers see it on the App.
  • Alt text: This box enables you to add a brief description of your ad for readers with visual impairments.

  1. Virtual Lobby

If you select the Virtual Lobby, you can choose to display an ad as a picture or as a video.

Ads in Virtual Lobby
Only YouTube videos are accepted as sponsor ads. The video autoplay is related to the Chrome spam policy, which means that by default it will be played mute. However, this may vary depending on the browser and user configuration.

Asides from the options to upload an image or a video, you will also find other options as listed below:

  • Importance: In case you have more than one sponsors' Ads, the Importance dropdown menu prioritizes the exhibit timing as they will be displayed in a carousel. The timing of the Ads varies from approx. 2s for the less important to 10s for the very important.
  • Destination link: It enables an external link to be placed on the picture of the sponsor or exhibitor that links to a specific website, such as the sponsor or exhibitor's own domain.
  • Main: This box enables the Advertisement to appear first during the carrousel when you have two different ads for the same Sponsor or Exhibitor.
  • Alt text: This box allows you to add a brief description of your ad for readers with visual impairments.

other options in ads

How do I add sponsors and exhibitors to my activities?

To have sponsored activities and ads displayed there, simply move to Agenda > Activities, select the activity you want, click on Edit > Sponsors > Select sponsor > Add Sponsor > End.

Add sponsors and exhibitors to activities

Where will the ads appear?

Inside the activities

Once you create your sponsors or exhibitors and add them to the activities, the ads will be displayed inside these sessions.

Classic Layout

On Classic Layout, the ad will be displayed in the top right corner inside the activity for the following room video modes: Control room, Pre-recorded, Video conferencing, RTMP streaming, and Live Studio.

Ads in classic Layout

Neo Layout

On Neo layout, it is displayed in the bottom left corner inside the activity if you choose one of the following room video modes: Control room, Pre-recorded, Video conferencing, RTMP streaming, and Live Studio.

Ads in Neo Layout

If you select External link as the room video mode for the Classic or Neo layout, the user will leave the Virtual Lobby and be taken to an external page. The ads created on the InEvent platform will not be displayed on the external page.

If the Sponsor or Exhibitor has a virtual room in the Virtual Lobby, the ad location will work similarly to activities - depending on the layout chosen and the room video mode.

When no other Sponsor ads are in rotation (in case the same Sponsor has more than one ad), the Importance selected will not be considered. For example, if a video ad is over 9 seconds long, it will play entirely inside the associated booth.

App

If you have created sponsored ads for the Virtual Lobby with a destination link, you will be able to see how many clicks each ad got under Clicks.

In order to view the number of clicks, the destination link must be on an image ad. Video ads, on the other hand, do not lead to the destination link, as they can only be played or paused, and upon completion, clicking on them will direct you to the YouTube page.

Sponsored ads for the Virtual Lobby

If you have created sponsored ads for the mobile app with a destination link, you will be able to see how many clicks each ad got under Clicks.

Ads for the app

Besides that, you will also be able to check sponsored ads analytics on the Live Dashboard. Go to Analytics > Live Dashboard > click on Sponsors. On both Sponsors and the Ads page, you will see data related to the sponsored ads.

You can filter the analytics by clicking on the dropdown highlighted below that says Data from all sponsors. Selecting one specific sponsor will narrow down the provided metrics. Click here for further information.

Sponsor clicks and views


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