Integration with Marketo

Your Marketo integration with InEvent can include created lists, associated emails, given names, or attached tags. You will be able to automatically import all data captured on Marketo's landing pages to the InEvent platform, and also export your data from the InEvent event platform to Marketo. Synchronization occurs automatically and allows custom fields to be used.

How do I enable or disable the Marketo integration?

To enable this feature, go to Settings > Tools > scroll down until you see the Registration section. Then, press Edit, and make sure the Marketo checkbox is checked. Press End to save the changes.

If instead of having the option to enable it, you see Click, you will need to enable this feature at the company tools.

To do so, go to the company level, and click Account > Tools in the menu on the left-hand side. Then, scroll down until you see the Registration section, press Edit, and make sure the Marketo checkbox is checked. Press End to save the changes.

If you went to the company tools and instead of seeing the checkbox, you see Purchase, this means that this feature is not included in the plan you have purchased. Click here to check which features are included in each plan.

Integrating InEvent with Marketo

To integrate InEvent with Marketo, go to Integrations > Marketo. As soon as you click on it, a page will load and you will fill in the blanks:

• ClientId
• ClientSecret
• MunchkinID

To find out the data above: clientId, clientSecret, and munchkinId, you need to access your Marketo account.

Accessing your Marketo account

Creating a new role

1. Click on Admin > Security > User & Roles.
2. In Roles, you must click on New role. 
3. Type API Role under Role name.
4. Select the Access API (25 of 25) option
5. Click on Create. 
6. You will see the recently created Role on your screen just after you finish the step above. 

Creating a new user

To do this, click on Users > Invite new user and follow the steps below:

1. Step 1 INFO: Add Email, First name, and Last name (it must be written API). Then, click on Next.

1. Step 2 PERMISSIONS: You must check the 'API' option and also the 'API Only' and click on the Next button. Note: The API Only option is mandatory. 

1. Step 3 MESSAGE: Just click on Send to finalize the process

Setting up the integration

The next step is to configure the Integration,

1. Click on Admin > Integration Launchpoint.

1. On this screen, you need to create a new service by clicking on New > New service.
2. You must fill in the fields according to the following image (except the description field, which can contain any text as it makes no difference, and the API Only User should contain the previously created user) and click on Create.

Checking information

To check your final information click View details.

Finally, the munchkinId can be found on Integration > Munchkin > Munchkin account ID.

After filling in all fields in the integration screen of the InEvent platform (Integrations > Marketo), click on Link Account. You can see in the following screen that the integration has been made.

Then, you will see this page notifying you of the completion of the integration process, which means the Marketo feature will be ready to use.

Integration Configuration at the event level

After linking your Marketo Account with InEvent at the company level, you can select your event and continue the configuration of the integration.

To do so, on your event's page click on Settings > Integrations > Marketo.

Program information

On the Marketo integration page, click on Program. Here, you have the option to select the program you want to link with InEvent.

Once you have linked a Marketo Program with your event, you will be able to synchronize your attendees, Lists, Activities, and Custom fields.

Attendees

To synchronize attendees, you must click on Synchronization > Sync attendees. You will be notified by email when the synchronization is ready.

After the synchronization has been confirmed in your email, your information will be updated on the integration information page.

All attendees who are synchronized via integration with Marketo will be flagged with a lightning bolt.

To see additional information for each attendee you need to click on Edit and select the person you want. Additional information is available on the right side of your screen.

Lists

In the Lists section, you can link your InEvent Lists with your Marketo Static Lists.

Linking Lists

To link your InEvent and Marketo Lists, simply select the target lists using the drop down box and click Link lists.

Once a link is created, the interface will display additional options: List controls and Synchronization.

List controls

Using List controls, you can see and configure which automation controls are activated for your integration. Available automation controls are listed below:

• Read-only (InEvent reads from Marketo): InEvent will only pull data from your Marketo list into your event list.
• Write-only (InEvent writes to Marketo): InEvent will only push data from your event list to your Marketo list.
• Read/Write (InEvent reads and writes on Marketo): InEvent and Marketo will exchange data with one another (both pull and push actions).

Synchronization

Start the list synchronization process with the configured controls by clicking Sync attendees.

Activities

In the Activities section, you can synchronize attendees of specific activities in your event into a Marketo Static List.

To synchronize your activity attendees with Marketo, follow the instructions below:

1. Enable activity synchronization by pressing the Enable activity sync toggle in the Activities interface.

1. Refresh your browser page. The interface will display the activities in your event.

1. Select the activity you wish to sync with Marketo by activating the Enabled toggle button.

1. Refresh your browser page. The interface will display a Sync now button beside the selected activity.
2. Press Sync now to start synchronizing activity attendees.

   

   Once the synchronization is finished, the number of synchronized activity attendees will appear under Sync.

   

Custom fields

Under Custom fields, you will be able to link your custom fields from Marketo with your custom fields from InEvent.

Additional Information

1. Program controls: Here you will see which automation controls are activated for your integration.
2. Membership status: Here you will be able to see the status of the different types of lists.
3. My tokens: Here you will see the list of tokens. When using a token, you also want to provide a default value. This is the text that displays if a person doesn't have a value for the field it references.

InEvent currently offers My Tokens integration on Marketo for the following tokens:

• Event ID: The InEvent event identifier;
• Event Name: The InEvent event name;
• Event Email: The InEvent event email;
• Event Website: The InEvent event website;
• Event Date Begin: The InEvent event start date;
• Event Date End: The InEvent event end date;
• Event Registration Form: The InEvent event registration form URL;
• Event Main Page: The InEvent event main page (with magic link);
• Event Virtual Lobby: The InEvent event virtual lobby page (with magic link).

How do I import contact information from Marketo to InEvent?

You can easily import the information of Invitees from Marketo to InEvent.

To import Invitees, follow these steps:

1. Go to People > Invitees.
2. Click on Edit at the top right corner of the page.
3. Click on the Import from Marketo button at the top left corner of the page.

1. Select the Marketo list that you want to import your Invitees from.
2. Click on the Import button.

After clicking on Import, all the Invitees imported from the chosen Marketo list will appear on the page. You will have access to their name, username, telephone, company, email, and other information.

How do I export contact information from InEvent to Marketo?

You can edit the details of attendees and invitees on the InEvent platform and directly export the updated information into a Marketo list.

To export attendees' information to Marketo, navigate to People > Attendees. To export invitees' information, navigate to People > Invitees. Follow these remaining steps on either page:

1. Select the attendee or invitee you wish to export.
2. A window will open at the right-hand corner of the page. Click on Edit to update the person's information.
3. Next, click on the Export to Marketo button, which will appear at the top of the page.

1. Select the Marketo list you want to send the information to from the drop-down menu.
2. Click on the Export button.

You will receive a notification from Marketo once the synchronization is complete.

How do I activate the Marketo ID Auth for an event?

To enable this feature, go to Settings > Tools > scroll down until you see the Login section. Then, press Edit, and make sure the Marketo ID Auth checkbox is checked. Press End to save the changes.

If instead of seeing a checkbox, you see Click, you will need to enable this feature at the company tools. Then, scroll down until you see the Login section, press Edit, and make sure the Marketo ID Auth checkbox is checked. Press End to save the changes.

If you went to the company tools and instead of seeing the checkbox, you still saw Purchase, this means that this feature is not included in the plan you have purchased. Click here to check which features are included in each plan.

Once the tool is enabled, you will have a link example in your Marketo Settings that you can use to generate Magic Links directly on Marketo.