Integration with Hubspot

It is now possible to integrate InEvent with your Hubspot Marketing account. You can easily send your registrations to Hubspot and import details using bidirectionally workflows. Please, see the following details and actions to follow.

How do I integrate the InEvent platform with Hubspot?

You can integrate the InEvent platform with Hubspot through our native integration or by configuring it through Zapier.

Native integration

To integrate your Hubspot account with the InEvent platform, at the company level, click Integrations > Hubspot.

Hubspot integration on the company level
Accessing your Hubspot API Key

To access your Hubspot API Key, you must have Super Admin permissions and follow the steps listed below:

  1. In your HubSpot account, click the settings icon settings in the main navigation bar.
  2. In the left sidebar menu, navigate to Integrations > API key.
API Key for Hubspot
  1. Then, you will be taken to a new page. If a key has never been generated for your account, click Generate API key. If you've already generated an API key, click Show to display your key.
How to generate a API Key
  1. With the key displayed, click Copy to copy the key. Then, paste it to the field Your Hubspot API Key on the InEvent platform (Integrations > Hubspot, as shown in the previous section). Press End to save the changes.

Importing leads to your event

You can use the Import from Hubspot option when adding attendees, and invitees to your events and also when adding people to lists.

Below, we will teach you how to import leads from Hubspot and add them as attendees to your event:

To import attendees, click on People > Attendees > Edit on the right upper corner. Then, you will see the button Import from Hubspot.

Importing attendees from Hubspot

By clicking on the Import from Hubspot button, a new window will open for you to search the names from your Hubspot account that you would like to import to your event. Once you have found the person you wish to import, click on the arrow corresponding to this lead on the right-hand side of the screen.

Importing attendees from Hubspot

Then, this contact will be moved to the list of people that are going to be imported into the system on the right-hand side, and to confirm the action, you should press the blue button Import.

Confirming the leads import

After clicking on the Import button, you will be able to see all the contacts that were imported on the attendee's list. To identify the attendees imported from Hubspot, you will see the Hubspot icon next to their names.

Hubspot icon
Whenever someone is added to the attendees' list, a registration credit is consumed and, by default, a confirmation email will be sent out to this person, unless you disable it.

To import invitees (People > Invitees) or to add people to lists (People > Lists), you should follow the same process described above.

Exporting leads from your event

If you wish to export leads from your event to Hubspot, you should go to People > Attendees and choose one contact by clicking on top of it. A window with this person’s details will appear. Click on Edit > CRM Sync. A new window will pop up and you should select Hubspot from the dropdown bar and press Export, as shown below:

CRM Sync

The person will be exported to your contacts on Hubspot and there will be an InEvent icon close to their name to let you know they have been imported from the InEvent platform.

InEvent icon

Zapier integration

Actions to take within Zapier for InEvent
  • Create new attendee
  • Create new event 
  • Update attendee
  • Attendee check-in 
  • Attendee check-out
  • Poll answers
  • API request

Actions to take within Zapier for Hubspot
  • Add Contact to List - Adds a contact to a specific static list.
  • Create Form Submission - Creates a new submission for a selected form.
  • Create or Update Contact - Creates a new contact or updates an existing contact based on email address
  • Create Calendar Task - Creates a new calendar task.
  • Create Engagement - Creates a new Engagement for a contact, in HubSpot. 
  • Create Social Media Message
  • Creates and immediately publishes a message on a specified social media channel.
  • Create Ticket - Creates a Ticket in HubSpot.
  • Add Contact to Workflow - Adds a contact to a specific workflow.
  • Create COS Blog Post - Creates a blog post in your HubSpot COS blog  
  • Create Enterprise Event - Creates a new custom enterprise event.

Once you have identified and mapped the action to the intended output, please follow the steps in the subsequent Zapier process flow

For a more detailed overview on how to use and create Zaps with Zapier, please check out their instructions here: Zapier Getting Started Guide


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