Email creator - InEvent Webinar

This article intends to teach you how to send personalized emails or some specific communication that you want to pass to your webinar attendees or some predetermined list.

Types of emails

There are two types of email: automatic emails and customized emails.

  1. Automatic emails

You can use the email creator tool to customize automatic emails such as:

  • Admission email
  • Rejection email
  • Confirmation email
  1. Customized emails

The Email creator allows webinar organizers to send invitations and personalized emails to your invitees, attendees and also to custom lists of people.

How do I create a customized email?

To create a personalized email press Marketing > Email creator.

Webinar's email creator

Then in the top left corner press the + New email button, enter the email subject, then choose a Template and press the blue Create button.

New email

Design

After adding the subject of your email and choosing the email template, you will be directed to the design and customization page of the email. The first step is to define the design (title, text, typography letter size and format, image inclusion, social networks, footer, dynamic links and dynamic content, background colors, and margins.

The recommended dimensions for email header images are 750px x 275px or for lower resolution this can be 600px X 220px.
Screenshot + new email first step

To customize the email, you must drag the chosen options from the left into the email on the right, as shown below.

Screenshot email creator > page header

To add text and links to your email click where it says: Your email contents here

Screenshot email creator > your email contents here

An edit box will open up on the left side. Here you can enter your Dynamic content which contains either information about your webinar or information about a personYou can add Dynamic links for example to your website, registration form, download page, and account page. Also, you will be able to add images, tables, links, forms and edit the format of the email. 

Click here for further information on how to use the dynamic content.

For a good view of email in Outlook, we recommend the application of dimensions 600 X 200.

Once you have finished editing your email, you can proceed to choose the recipients of your email by clicking Target.

Target audience

In the Target section, there are two drop-down boxes that will help you select recipients. The boxes are highlighted below:

The first drop-down box allows you to choose the group of people who will receive your email, as highlighted below:

In the drop-down box above, you can choose from the following groups:

  • All attendees
  • All invited
  • All registrants
  • Members of Custom lists you have created

Afterwards, using the second drop-down box, you can select members of the chosen group as recipients or further specify them using various filters, as shown below:

Using the drop-down box above, you can choose from several options. By choosing Manual selection, you can manually select recipients by ticking the box beside the recipient's name, as shown below:

By choosing All, you can select all group members as recipients.

Filters are available depending on the group you have chosen in the first drop-down box, with the specifics listed below:

  • All attendees
  • All invited
  • All registrants
    Filters available for this option are:
    • Pending purchase: Registrants who have not completed their purchase
    • Enrolled: Enrolled attendees
    • Waitlist: People who are still waiting for approval
  • Members of Custom lists you have created. Only Manual selection will be available for this option.

Once you have finished selecting the recipients of your email, you can proceed to review and send the email by clicking Review.

Review & Send

In the Review section, we can verify the subject of the email and also set the time the email will be sent. You can schedule the specific date and time that you prefer to send the email. To do this, click on the Edit button in the Send email field. 

Screenshot review > send email

After setting this information, click on the blue Save button and then press the green Send button.

Screenshot send email > send
All scheduled messages are scheduled following your webinar's time zone. To check it, click on Webinar > Details > scroll down until you see Timezone.

In addition, you can also create a trigger for your email, such as sending it as soon as someone responds to a specific form. To do this, click Edit in the Trigger field.

Screenshot email creator > trigger

Select the form option that you want to link to the email and click the blue Save button

Screenshot trigger > save

Once sent, the custom email can no longer be edited. If you want to edit an email that has already been sent out, you should copy this email, make the necessary adjustments, select the target audience, then send it.
How do I preview an email before sending it?

You can preview the email on a computer or on a smartphone, or you can send a preview to your email.

To preview the email, press the orange Preview button in the top right corner of the email creator page. Then, press the blue Send preview button if you would like to send the preview email to yourself or another user.

The preview email will not cost an email credit. Click here for further information.
Screenshot preview

Choose the email address from the drop-down bar and press the blue Send preview button.

Screenshot send preview

You can preview automatic emails even after they have been sent out to attendees. But when it comes to custom emails, you can only send yourself a preview before sending it out. Once you send a custom email to the attendees, this option won't be available anymore.

Email management

To learn how to check email statistics, resend, copy, delete an email and unsubscribe from the email list, click here.


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